STORY ENTRY: Janruary 28, 2008 I think out of all the chapters I have read I believe and enjoy this chapter the most. The examples Pink presents in the chapter really hit the concept home for me. I see story as an extension of empathy, or the two usually go hand-in-hand. While it is usually my prerogative to attack whatever parts of this book I could possibly disagree with to keep from sounding trite, I honest to goodness loved this chapter. The example that comes to mind is when Pink recites his personal trip to the liquor store. He tells the reader about his wine bottle bugaboo between three identically priced bottles of red wine. Two of these bottles have descriptions on the back of the bottle telling the buyer about how "enticing" the scent is and how "decadent" the flavor is. The third bottle however, tells the reader a story. The words on the back of the "Big Tattoo Red" wine bottle speak to the reader. The words are more than just words when woven together into a visual, a feeling. When the words work together to give something to the reader, the product is seen as more valuable to the consumer than identical products would be. The story of "Big Tattoo Red" was also infused with empathy for the wine brewers' mother's condition. Story and empathy are a powerful combination when attempting to convince a potential buyer into purchasing your product. The "Big Tattoo Red" story is a perfect example of this. When most products have identical quality and price ranges, you as the business head must use one of the 6 Senses to advance the view of your product in the eyes of the buyer.
Story can go hand-in-hand in the way teachers teach science to their students. For example, the scientific method can be taught as a story, or a way of coming upon a solution. Each step of the scientific method can be a chapter of a story. The scientist is the protagonist. When the scientist states the problem to begin the scientific method he discovers the antagonist, or the hurtle he must find a way around. The experiment could be the climax of the "scientific novel" we are writing and the conclusion could be the aftermath of the climactic point. If the student views the steps of the scientific method like the progression of a storyline, they will be able to better understand the scientific method and use it correctly and usefully.
I think out of all the chapters I have read I believe and enjoy this chapter the most. The examples Pink presents in the chapter really hit the concept home for me. I see story as an extension of empathy, or the two usually go hand-in-hand. While it is usually my prerogative to attack whatever parts of this book I could possibly disagree with to keep from sounding trite, I honest to goodness loved this chapter. The example that comes to mind is when Pink recites his personal trip to the liquor store. He tells the reader about his wine bottle bugaboo between three identically priced bottles of red wine. Two of these bottles have descriptions on the back of the bottle telling the buyer about how "enticing" the scent is and how "decadent" the flavor is. The third bottle however, tells the reader a story. The words on the back of the "Big Tattoo Red" wine bottle speak to the reader. The words are more than just words when woven together into a visual, a feeling. When the words work together to give something to the reader, the product is seen as more valuable to the consumer than identical products would be. The story of "Big Tattoo Red" was also infused with empathy for the wine brewers' mother's condition. Story and empathy are a powerful combination when attempting to convince a potential buyer into purchasing your product. The "Big Tattoo Red" story is a perfect example of this. When most products have identical quality and price ranges, you as the business head must use one of the 6 Senses to advance the view of your product in the eyes of the buyer.
Story can go hand-in-hand in the way teachers teach science to their students. For example, the scientific method can be taught as a story, or a way of coming upon a solution. Each step of the scientific method can be a chapter of a story. The scientist is the protagonist. When the scientist states the problem to begin the scientific method he discovers the antagonist, or the hurtle he must find a way around. The experiment could be the climax of the "scientific novel" we are writing and the conclusion could be the aftermath of the climactic point. If the student views the steps of the scientific method like the progression of a storyline, they will be able to better understand the scientific method and use it correctly and usefully.